Jim Maddux, MBA, CPFA®

Partner, COVA Wealth Management

Financial Advisor, RJFS

Jim Maddux, MBA, CPFA®, has served as a Financial Advisor at COVA Wealth Management since its founding it 2012. Prior to joining an independent practice, Jim worked for six years at Merrill Lynch as a Senior Financial Advisor.


With expertise in asset management, security analysis and selection, and customized investment portfolios, Jim works closely with small businesses and individual clients to create financial plans suitable for each unique set of goals. Knowledgeable and attentive, Jim prides himself on taking care of his clients and helping them effectively manage their financial future.


Jim graduated from Lipscomb University with a double major in finance and management and went on to earn a Master of Business Administration at Lipscomb in 2002. A member of the men’s soccer team, Jim was the recipient of the prestigious James R. Byers award given annually to the top Lipscomb athlete for leadership in athletics, academics, and life. It is the highest honor a Lipscomb University student-athlete can receive.


Having stayed in Nashville after earning his MBA, Jim continues to be actively involved in his alma mater by serving on the Lipscomb Athletic Board. An Eagle Scout, Jim is also involved in promoting the Boy Scouts of America. He lives with his wife Anna, their daughter Addie, and their son Andrew.


Check the background of this investment professional on FINRA’s BrokerCheck